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Bilibili Inc
F:71BB

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Bilibili Inc Logo
Bilibili Inc
F:71BB
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Price: 11.834 EUR -3.57% Market Closed
Market Cap: €4.9B

Bilibili Inc
Investor Relations

Bilibili Inc. runs a Chinese online video and community platform that is especially popular with younger users and fans of anime, comics, games, and related pop culture. People use the app and website to watch short and long videos, livestreams, and music, and to join discussions around shared interests. The company’s core product is the attention and engagement of its user community, not a physical good. Bilibili makes money mainly from advertising, mobile games, and paid services such as memberships, virtual gifts, and other value-added features. Brands pay to reach its highly engaged audience, game users spend inside titles published or distributed through the platform, and fans pay for premium content or interactive features. It also earns from e-commerce and other transaction-based services tied to its community. What sets Bilibili apart is that it is both a media platform and a social network built around niche interests, with a strong culture of user-created content and comments. That gives it a different role from a simple streaming app: it sells access to an engaged community, monetizes user attention in several ways, and serves as a gateway between content creators, advertisers, game publishers, and fans.

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Last Earnings Call
Fiscal Period
Q2 2026
Call Date
Aug 27, 2026
AI Summary
Q2 2026

Growth: Bilibili delivered Q2 revenue of RMB 7.9 billion, up 8% year-over-year, with DAUs up 7% to 117 million and daily time spent rising to 113 minutes.

Profitability: Gross margin expanded to 37.2%, operating profit grew 48%, and adjusted net profit increased 25% to RMB 704 million.

Advertising: Advertising revenue rose 28% to RMB 3.1 billion despite macroeconomic pressure, supported by AI-related advertisers, better conversion and new ad placements.

Games: Game revenue fell 14% to RMB 1.4 billion, but management expects gaming revenue to return to year-over-year growth in Q4 as new titles launch.

AI: AI is being applied to video understanding, recommendation, advertising and creator tools; 70% to 80% of the planned AI-related investment was completed in the first half, with full-year R&D spending expected at RMB 500 million.

Capital returns: Bilibili launched a new 2-year USD 300 million repurchase program and had bought back 1.9 million shares for over USD 31 million by June 30.

Key Financials
DAUs
117 million
MAUs
371 million
Average daily time spent
113 minutes
MPUs
33.4 million
Total revenue
RMB 7.9 billion
Gross profit
RMB 3.0 billion
Gross margin
37.2%
Operating profit
RMB 373 million
Net profit
RMB 339 million
Adjusted net profit
RMB 704 million
Adjusted net profit margin
8.9%
Advertising revenue
RMB 3.1 billion
CTCVR
19%
Game revenue
RMB 1.4 billion
VAS revenue
RMB 3.0 billion
Premium members
25.7 million
Official members
299 million
Monthly interactions
17.4 billion
Creators with over 1,000 followers
Not specified
Average creator income
Not specified
Cash, cash equivalents, time deposits and short-term investments
RMB 24.3 billion
Share repurchase program
USD 300 million
Shares repurchased under new program
1.9 million shares
Year-to-date share repurchases
5.8 million shares
AI-related investment completed
70% to 80%
Full-year AI-related R&D spending
RMB 500 million
Long-term operating margin target
Around 15% to 20%
Earnings Call Recording
Other Earnings Calls

Management

Mr. Rui Chen
Chairman of the Board & CEO
No Bio Available
Ms. Ni Li
Vice Chairman of the Board of Directors & COO
No Bio Available
Mr. Yi Xu
Founder, President & Director
No Bio Available
Ms. Juliet Yang
Executive Director of Investor Relations
No Bio Available

Contacts

Address
SHANGHAI
Shanghai
17th Floor, Building 3, Guozheng Center, No. 485 Zhengli Road, Yangpu District
Contacts
+862125099255
ir.bilibili.com