British American Tobacco PLC
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British American Tobacco PLC
British American Tobacco ist ein globales Tabakunternehmen, das Zigaretten, erhitzte Tabakprodukte, Vaping-Produkte und orale Nikotinmarken verkauft. Seine bekanntesten Produkte sind Alltagsverbrauchsgüter, die von erwachsenen Rauchern und Nikotinkonsumenten über Convenience-Stores, Supermärkte, Tabakläden und andere Einzelhandelskanäle gekauft werden. Das Unternehmen besitzt zudem große internationale Zigarettenmarken und ein wachsendes Portfolio an nicht-verbrennbaren Nikotinprodukten, die darauf abzielen, Verbraucher von traditionellem Rauchen wegzuführen. Das Unternehmen erwirtschaftet Einnahmen durch die Herstellung dieser Produkte und deren Verkauf über Großhändler, Distributeure und Einzelhändler. Zu seinen Kunden zählen hauptsächlich erwachsene Endverbraucher, doch die direkten Geschäftsbeziehungen laufen über Filialketten, Distributeure sowie Duty-free- und Travel-Retail-Kanäle, die seine Marken führen. Preisgestaltung, Markenloyalität und Zugang zu groß angelegter Distribution sind zentral für die Ertragskraft, da Tabakprodukte typischerweise wiederholt gekauft werden und eine starke Markenbekanntheit besitzen. Was British American Tobacco auszeichnet, ist, dass es im Zentrum des Nikotinmarkts steht und ein Geschäft auf Basis sowohl etablierter Zigaretten als auch neuerer, risikoreduzierter Formate betreibt. Das verschafft ihm eine Mischung aus cashgenerierenden, reifen Marken und neueren Produkten, die es im Zeitverlauf auszubauen versucht. Die Branche ist stark reguliert und besteuert, sodass die Rolle des Unternehmens weniger darin besteht, viele unterschiedliche Produkte herzustellen, als vielmehr eine begrenzte Anzahl starker Marken, Regalpräsenz und die Einhaltung von Regularien in zahlreichen Ländern zu managen.
British American Tobacco ist ein globales Tabakunternehmen, das Zigaretten, erhitzte Tabakprodukte, Vaping-Produkte und orale Nikotinmarken verkauft. Seine bekanntesten Produkte sind Alltagsverbrauchsgüter, die von erwachsenen Rauchern und Nikotinkonsumenten über Convenience-Stores, Supermärkte, Tabakläden und andere Einzelhandelskanäle gekauft werden. Das Unternehmen besitzt zudem große internationale Zigarettenmarken und ein wachsendes Portfolio an nicht-verbrennbaren Nikotinprodukten, die darauf abzielen, Verbraucher von traditionellem Rauchen wegzuführen.
Das Unternehmen erwirtschaftet Einnahmen durch die Herstellung dieser Produkte und deren Verkauf über Großhändler, Distributeure und Einzelhändler. Zu seinen Kunden zählen hauptsächlich erwachsene Endverbraucher, doch die direkten Geschäftsbeziehungen laufen über Filialketten, Distributeure sowie Duty-free- und Travel-Retail-Kanäle, die seine Marken führen. Preisgestaltung, Markenloyalität und Zugang zu groß angelegter Distribution sind zentral für die Ertragskraft, da Tabakprodukte typischerweise wiederholt gekauft werden und eine starke Markenbekanntheit besitzen.
Was British American Tobacco auszeichnet, ist, dass es im Zentrum des Nikotinmarkts steht und ein Geschäft auf Basis sowohl etablierter Zigaretten als auch neuerer, risikoreduzierter Formate betreibt. Das verschafft ihm eine Mischung aus cashgenerierenden, reifen Marken und neueren Produkten, die es im Zeitverlauf auszubauen versucht. Die Branche ist stark reguliert und besteuert, sodass die Rolle des Unternehmens weniger darin besteht, viele unterschiedliche Produkte herzustellen, als vielmehr eine begrenzte Anzahl starker Marken, Regalpräsenz und die Einhaltung von Regularien in zahlreichen Ländern zu managen.
New Category Growth: New Categories delivered 37% revenue growth in 2022 and are now a significant contributor to BAT’s financials, accelerating the company’s transformation.
Profitability Target Moved Up: BAT now expects New Categories to reach profitability in 2024, one year earlier than previously targeted.
Solid Financial Results: Revenue grew 2.3%, profit from operations rose 4.3%, and operating margin increased by 150 bps, despite a challenging macro environment.
US Market Challenges: US combustibles volume declined 15.5%, more than the 10% industry decline, but management attributes this mainly to inventory unwind and remains confident about recovery.
No New Buyback for Now: BAT is not launching a new share buyback program at this time, prioritizing balance sheet strength amid higher interest rates and uncertain macro conditions, but will keep it under review.
Cost Savings & Efficiency: Project Quantum delivered £1.9 billion in cost savings, nearly double initial targets, with £1 billion more targeted over the next three years.
2023 Guidance: Organic revenue growth of 3% to 5% is expected for 2023, with mid-single digit EPS growth anticipated, both second-half weighted.
Dividend Growth: The board announced a 230.9p dividend for 2022, in line with constant currency earnings growth.
Geschäftsleitung
Tadeu Luiz Marroco is a prominent figure in the corporate world, particularly known for his leadership role at British American Tobacco PLC (BAT). He has been an integral part of BAT, having served in various senior positions that have leveraged his expertise in finance and corporate strategy. Mr. Marroco joined BAT in 1992 and has since built a comprehensive career within the company. Over the years, he has held key leadership roles, including Regional Director for Europe and North Africa, Group Director of Strategy and Planning, and Group Financial Controller. These roles have equipped him with a broad understanding of international markets and the internal mechanisms of one of the world's leading tobacco companies. He has demonstrated strong strategic and financial acumen, which has been instrumental in driving BAT's growth and overseeing its complex multi-market operations. Mr. Marroco has consistently focused on delivering sustainable business practices and financial performance, making significant contributions to the organization’s strategic initiatives and expanding BAT's global footprint. His leadership style is characterized by a focus on innovation and transformation, ensuring that the company adapts to the evolving market demands while maintaining its competitive edge.
Mr. Marroco joined BAT in 1992 and has since built a comprehensive career within the company. Over the years, he has held key leadership roles, including Regional Director for Europe and North Africa, Group Director of Strategy and Planning, and Group Financial Controller. These roles have equipped him with a broad understanding of international markets and the internal mechanisms of one of the world's leading tobacco companies.
He has demonstrated strong strategic and financial acumen, which has been instrumental in driving BAT's growth and overseeing its complex multi-market operations. Mr. Marroco has consistently focused on delivering sustainable business practices and financial performance, making significant contributions to the organization’s strategic initiatives and expanding BAT's global footprint.
His leadership style is characterized by a focus on innovation and transformation, ensuring that the company adapts to the evolving market demands while maintaining its competitive edge.
As of the latest information available, Soraya Benchikh is the Finance Director for British American Tobacco (BAT) in Malaysia. She holds a significant position within the company, contributing her extensive experience in finance and leadership to her role. Soraya Benchikh has a strong background in finance and has accumulated considerable experience in various multinational corporations before joining BAT. She has held various financial leadership positions, demonstrating her expertise in strategic financial planning, auditing, and internal controls. Her leadership skills and financial acumen have been critical in driving the financial strategies and operations within her capacity. At BAT, Soraya Benchikh is responsible for overseeing financial operations in Malaysia, shaping the financial strategies to align with the company’s overall objectives, and ensuring robust financial management practices. Her role involves working closely with other members of the executive team to ensure the company's financial health and operational efficiency. This profile reflects her role and responsibilities in the corporate setting, demonstrating her importance in the financial sector within BAT.
Soraya Benchikh has a strong background in finance and has accumulated considerable experience in various multinational corporations before joining BAT. She has held various financial leadership positions, demonstrating her expertise in strategic financial planning, auditing, and internal controls. Her leadership skills and financial acumen have been critical in driving the financial strategies and operations within her capacity.
At BAT, Soraya Benchikh is responsible for overseeing financial operations in Malaysia, shaping the financial strategies to align with the company’s overall objectives, and ensuring robust financial management practices. Her role involves working closely with other members of the executive team to ensure the company's financial health and operational efficiency.
This profile reflects her role and responsibilities in the corporate setting, demonstrating her importance in the financial sector within BAT.
Mr. David Waterfield is an executive at British American Tobacco (BAT) PLC, where he has played a significant role in shaping the company's strategic direction. His career at BAT reflects a strong commitment to innovation and leadership within the tobacco industry. Waterfield has held various influential positions within the company, contributing to BAT's global marketing and product development strategies. Throughout his tenure, Waterfield has been instrumental in driving initiatives aimed at reducing the health risks associated with tobacco use, aligning with the company's vision of transforming tobacco through the development of potentially reduced-risk products. His efforts have been crucial in overseeing key projects and ensuring the successful integration of innovative technologies into BAT's product portfolio. Waterfield's leadership is marked by his ability to navigate the complex regulatory environments of the tobacco industry, ensuring compliance while also pushing for industry advancement. His work has helped BAT maintain its competitive edge and adapt to evolving consumer preferences, particularly in the areas of vaping and non-combustible products. Overall, Mr. David Waterfield's impact at British American Tobacco is characterized by his strategic foresight and dedication to guiding the company toward a sustainable future, balancing commercial interests with a commitment to public health.
Throughout his tenure, Waterfield has been instrumental in driving initiatives aimed at reducing the health risks associated with tobacco use, aligning with the company's vision of transforming tobacco through the development of potentially reduced-risk products. His efforts have been crucial in overseeing key projects and ensuring the successful integration of innovative technologies into BAT's product portfolio.
Waterfield's leadership is marked by his ability to navigate the complex regulatory environments of the tobacco industry, ensuring compliance while also pushing for industry advancement. His work has helped BAT maintain its competitive edge and adapt to evolving consumer preferences, particularly in the areas of vaping and non-combustible products.
Overall, Mr. David Waterfield's impact at British American Tobacco is characterized by his strategic foresight and dedication to guiding the company toward a sustainable future, balancing commercial interests with a commitment to public health.
Kingsley Wheaton is a prominent executive at British American Tobacco (BAT) PLC, a leading global company in the tobacco and nicotine industry. He has held various senior positions during his tenure with the company. Wheaton has played a significant role in shaping BAT's strategic direction, particularly in the areas related to next-generation products and marketing. Most notably, Kingsley Wheaton has served as the Chief Marketing Officer (CMO), where he was instrumental in driving forward the commercial performance of BAT’s diverse portfolio. His leadership encompassed the development and promotion of BAT's new category products, such as vaporizers and other reduced-risk products, as the company seeks to adapt to the declining traditional tobacco market and address evolving consumer preferences. Wheaton's career at BAT has been marked by his commitment to innovation and transformation, ensuring BAT remains competitive in an industry that is undergoing significant change due to regulatory pressures and societal shifts towards healthier lifestyle choices. His educational and professional background supports his expertise in international marketing, strategic planning, and product development, making him a key figure in BAT's ongoing evolution and response to market trends.
Most notably, Kingsley Wheaton has served as the Chief Marketing Officer (CMO), where he was instrumental in driving forward the commercial performance of BAT’s diverse portfolio. His leadership encompassed the development and promotion of BAT's new category products, such as vaporizers and other reduced-risk products, as the company seeks to adapt to the declining traditional tobacco market and address evolving consumer preferences.
Wheaton's career at BAT has been marked by his commitment to innovation and transformation, ensuring BAT remains competitive in an industry that is undergoing significant change due to regulatory pressures and societal shifts towards healthier lifestyle choices. His educational and professional background supports his expertise in international marketing, strategic planning, and product development, making him a key figure in BAT's ongoing evolution and response to market trends.
Johan Vandermeulen serves as the Regional Director for Europe and North Africa at British American Tobacco (BAT) PLC. In his role, Vandermeulen is responsible for overseeing operations, driving business strategy, and ensuring sustainable growth across these key regions. Vandermeulen has been with BAT for several years and has developed a deep understanding of the tobacco industry, working in various leadership positions that have contributed to his extensive experience in managing large-scale operations and navigating complex market environments. Before becoming the Regional Director, Vandermeulen held a variety of leadership positions within the company, demonstrating his strategic insight and capability to drive business success. His roles included marketing and operational functions, where he focused on enhancing product portfolios and optimizing market performance. Under his leadership, BAT has continued to innovate and adapt to changes in consumer behavior and regulatory landscapes, reinforcing its position as a leading player in the global tobacco industry. Vandermeulen is recognized for his strong leadership skills, commitment to transforming BAT's operations, and promoting a culture of excellence within the organization. His contribution to the company is characterized by a focus on pushing the company's agenda for reduced-risk products and ensuring alignment with broader business objectives.
Before becoming the Regional Director, Vandermeulen held a variety of leadership positions within the company, demonstrating his strategic insight and capability to drive business success. His roles included marketing and operational functions, where he focused on enhancing product portfolios and optimizing market performance.
Under his leadership, BAT has continued to innovate and adapt to changes in consumer behavior and regulatory landscapes, reinforcing its position as a leading player in the global tobacco industry. Vandermeulen is recognized for his strong leadership skills, commitment to transforming BAT's operations, and promoting a culture of excellence within the organization. His contribution to the company is characterized by a focus on pushing the company's agenda for reduced-risk products and ensuring alignment with broader business objectives.
Jerome B. Abelman is a distinguished executive at British American Tobacco PLC (BAT). He serves as the Director of Legal and External Affairs and General Counsel, having joined the company in 2005. In his role, Abelman is responsible for overseeing BAT's legal, regulatory, and external affairs strategies globally. His expertise is crucial in navigating the complex legal landscape and ensuring compliance with regulatory standards across various markets. Abelman's extensive legal background is evidenced by his previous experience as an international business lawyer. Before joining BAT, he worked at Lovells (now Hogan Lovells), a prominent global law firm, where he specialized in commercial litigation and dispute resolution. His robust understanding of legal frameworks and strategic acumen has significantly contributed to BAT's ability to operate within the regulatory confines of the tobacco industry. At BAT, Abelman has played an instrumental role in addressing significant regulatory challenges and enhancing the company's relationship with stakeholders. His leadership in legal and external affairs helps the company maintain its competitive edge while adhering to industry regulations and advocating for its business interests. Overall, Abelman's expertise and leadership are vital to the strategic operations of British American Tobacco.
Abelman's extensive legal background is evidenced by his previous experience as an international business lawyer. Before joining BAT, he worked at Lovells (now Hogan Lovells), a prominent global law firm, where he specialized in commercial litigation and dispute resolution. His robust understanding of legal frameworks and strategic acumen has significantly contributed to BAT's ability to operate within the regulatory confines of the tobacco industry.
At BAT, Abelman has played an instrumental role in addressing significant regulatory challenges and enhancing the company's relationship with stakeholders. His leadership in legal and external affairs helps the company maintain its competitive edge while adhering to industry regulations and advocating for its business interests. Overall, Abelman's expertise and leadership are vital to the strategic operations of British American Tobacco.
Paul McCrory is a notable executive associated with British American Tobacco PLC (BAT). In his role, he has been influential in the company's operations and strategy. With extensive experience in the tobacco industry, Paul McCrory has contributed to the company's efforts to adapt and thrive in a rapidly changing market environment, especially as BAT explores new product segments and seeks to meet evolving consumer preferences. His leadership at BAT has been marked by a focus on sustainability and innovation, reflecting the company's broader commitment to these goals. As a senior leader, his work involves engaging with both internal teams and external stakeholders to drive growth and ensure regulatory compliance across various markets.
James Barrett is an executive at British American Tobacco PLC, serving as the Group Operations Director. He has been with the company for several years, contributing significantly to its supply chain and operational strategies. Barrett is known for his extensive experience in the tobacco industry and his focus on driving efficiency and innovation in operations. Under his leadership, British American Tobacco has implemented various initiatives to enhance production processes, optimize supply chains, and integrate sustainability measures. His role involves overseeing the global manufacturing footprint, logistics, and procurement functions, ensuring that the company's operations align with its strategic objectives.
Luciano Comin is the Chief Transformation Officer at British American Tobacco (BAT). With a robust background in senior leadership positions within the tobacco industry, he is instrumental in driving the company's transformation initiatives. Luciano's career at BAT includes a variety of roles that have seen him influence strategic direction and operational efficiency across different markets. His leadership is pivotal in BAT's efforts to innovate and adapt in a rapidly evolving industry, focusing on sustainability and new categories beyond traditional tobacco products. His expertise lies in managing large-scale organizational changes and fostering a culture of innovation to align with contemporary consumer trends and regulatory landscapes.
Mihovil Dijanošić is a prominent figure at British American Tobacco (BAT) PLC, where he serves as the Regional Director for Europe. Having joined BAT in 1998 as a management trainee, Dijanošić has risen through the ranks over the years, thanks to his extensive experience in the tobacco industry and strong leadership skills. Throughout his career at BAT, he has held various senior roles in marketing and general management across multiple geographies, including in Europe, the Middle East, and Asia-Pacific regions. As Regional Director for Europe, Dijanošić is responsible for overseeing the company’s strategic operations and business performance across the European market. He plays a crucial role in driving the growth and transformation of BAT's product portfolio towards reduced-risk products, aligning with the company’s commitment to providing consumers with greater choice through tobacco harm reduction. Dijanošić holds a degree in Economics from a reputable university and has furthered his expertise with several executive development programs. His leadership is characterized by a strong focus on innovation, sustainability, and consumer-centric strategies, making significant contributions to BAT's vision of building A Better Tomorrow.
As Regional Director for Europe, Dijanošić is responsible for overseeing the company’s strategic operations and business performance across the European market. He plays a crucial role in driving the growth and transformation of BAT's product portfolio towards reduced-risk products, aligning with the company’s commitment to providing consumers with greater choice through tobacco harm reduction.
Dijanošić holds a degree in Economics from a reputable university and has furthered his expertise with several executive development programs. His leadership is characterized by a strong focus on innovation, sustainability, and consumer-centric strategies, making significant contributions to BAT's vision of building A Better Tomorrow.
