Mattel Inc
XMUN:MTT
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Mattel Inc
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Mattel Inc
Mattel makes toys and family entertainment products. Its best-known brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, and Uno. The company designs the products, develops characters and stories around them, and sells them through retailers, wholesalers, and its own direct-to-consumer channels. Mattel’s main customers are children, parents, gift buyers, and fans who buy toys, dolls, games, and collectibles. It also works with movie, TV, and entertainment partners to turn its brands into broader franchises, which helps keep the products relevant beyond the toy aisle. The company earns money mostly by selling physical products, along with licensing its brands and making money from entertainment tied to those brands. What makes Mattel’s business different is that it owns a portfolio of long-lived brands that can be used again and again across toys, games, digital content, and entertainment. Instead of competing only on one product line, it turns characters and brands into repeatable consumer products that are sold through mass retailers, specialty stores, and online channels.
Mattel makes toys and family entertainment products. Its best-known brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, and Uno. The company designs the products, develops characters and stories around them, and sells them through retailers, wholesalers, and its own direct-to-consumer channels.
Mattel’s main customers are children, parents, gift buyers, and fans who buy toys, dolls, games, and collectibles. It also works with movie, TV, and entertainment partners to turn its brands into broader franchises, which helps keep the products relevant beyond the toy aisle. The company earns money mostly by selling physical products, along with licensing its brands and making money from entertainment tied to those brands.
What makes Mattel’s business different is that it owns a portfolio of long-lived brands that can be used again and again across toys, games, digital content, and entertainment. Instead of competing only on one product line, it turns characters and brands into repeatable consumer products that are sold through mass retailers, specialty stores, and online channels.
Sales: Mattel reported second-quarter net sales up 10% as reported and 9% in constant currency, with growth led by North America, vehicles, challenger categories and digital games.
Margins: Gross margin came in at 48.6%, pressured by tariffs, inflation, royalties and FX, but helped by Mattel163 and cost-saving actions.
Outlook: Management reiterated full-year 2026 guidance and said second-half gross margin should improve sequentially, with no change to the full-year outlook.
Brand momentum: Hot Wheels, UNO, Masters of the Universe and Little People all showed strong momentum, while Barbie and Fisher-Price remained under pressure but are expected to improve later in the year.
Digital push: Mattel said Mattel163 is performing in line with expectations, and the company is building its self-published mobile-game business with UNO Wild slated for early 2027.
