Kanzhun Ltd
XMUN:8JN
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Kanzhun Ltd
Kanzhun Ltd runs Boss Zhipin, a mobile-first online recruiting platform that connects job seekers with employers in China. Its main product is a direct-chat hiring app, where candidates can talk to recruiters and company representatives without going through a traditional resume-and-response process. The platform is aimed mainly at white-collar and entry-level workers, as well as employers looking to hire them quickly. The company makes money primarily by charging businesses for access to hiring tools and recruiter services, such as paid job postings, premium placement, and other recruitment features that help employers find candidates faster. Job seekers usually use the core app for free. This gives Kanzhun a two-sided marketplace model: it attracts workers with a simple job search experience, then earns revenue from employers who need steady hiring demand. What makes Kanzhun different is its role as a high-frequency matching layer between employers and candidates rather than a traditional staffing agency. It sits in the middle of the hiring process, using software and chat-based workflows to reduce friction for both sides. That makes the company more like a digital marketplace for recruitment than a simple job board.
Kanzhun Ltd runs Boss Zhipin, a mobile-first online recruiting platform that connects job seekers with employers in China. Its main product is a direct-chat hiring app, where candidates can talk to recruiters and company representatives without going through a traditional resume-and-response process. The platform is aimed mainly at white-collar and entry-level workers, as well as employers looking to hire them quickly.
The company makes money primarily by charging businesses for access to hiring tools and recruiter services, such as paid job postings, premium placement, and other recruitment features that help employers find candidates faster. Job seekers usually use the core app for free. This gives Kanzhun a two-sided marketplace model: it attracts workers with a simple job search experience, then earns revenue from employers who need steady hiring demand.
What makes Kanzhun different is its role as a high-frequency matching layer between employers and candidates rather than a traditional staffing agency. It sits in the middle of the hiring process, using software and chat-based workflows to reduce friction for both sides. That makes the company more like a digital marketplace for recruitment than a simple job board.
Growth: Second-quarter revenue was RMB 2.4 billion, up 14% year-on-year, supported by user growth and higher-value services.
Profitability: Adjusted operating margin reached a record 43.8%, up 1.9 percentage points year-on-year, despite higher marketing and AI-related spending.
Monetization: The company plans to keep prioritizing user penetration in Tier 3–5 cities while introducing reasonable price increases in mature Tier 1–2 markets.
AI: AI-powered sourcing, resume screening and interviews are moving the platform closer to charging for successful hiring; AI interviews now exceed 10,000 per day.
Shareholder returns: The board approved an approximately $230 million dividend, while year-to-date repurchases exceeded $300 million, taking total 2026 returns above $530 million.
Outlook: Third-quarter revenue is expected between RMB 2.41 billion and RMB 2.5 billion, representing year-on-year growth of 11.4% to 15.6%; management expects Q3 margins to be similar to Q2.