L'Oreal SA

XMUN:LORA

L’Oréal is a global beauty company that makes and sells cosmetics, skin care, hair care, hair color, and fragrance products. Its brands cover everyday mass-market items as well as prestige beauty sold in department stores, salons, pharmacies, and other retail channels. The company serves consumers who buy for personal use, but it also reaches professional hairdressers and beauty specialists through salon-focused products. The company makes money mainly by selling finished branded products through retailers, e-commerce, salons, and its own distribution channels. It also earns from professional products used in salons and from higher-end beauty lines that rely on brand reputation, product development, and marketing rather than manufacturing alone. L’Oréal’s business depends on repeated consumer purchases, because beauty products are often used up and bought again. What makes L’Oréal different is its role as a brand owner and product developer in the beauty supply chain. It combines research, formulation, packaging, and large-scale marketing to turn ingredients into recognizable consumer products, while using a wide mix of channels to reach shoppers around the world. That gives it a business model built on strong brands, constant product refreshment, and broad exposure to everyday beauty spending.