Deckers Outdoor Corp
NYSE:DECK
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Deckers Outdoor Corp
NYSE:DECK
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US |
Deckers Outdoor Corp
Deckers Outdoor makes and sells footwear and a small amount of related apparel and accessories under brands like UGG, HOKA, Teva, Sanuk, and Koolaburra. Its products range from casual boots and slippers to running shoes and outdoor sandals, so the company serves both lifestyle shoppers and performance athletes. It mainly sells through two channels: wholesale, where it ships products to other retailers, and direct-to-consumer, where it sells through its own stores and websites. The company makes money by designing, marketing, and selling branded shoes and related products. It does not depend on a single product line, but on a portfolio of brands that each appeal to a different type of customer. UGG is known for comfort and casual wear, while HOKA is built around performance running and athletic footwear. What makes Deckers different is that it is a brand-led footwear company rather than a broad apparel seller or a pure manufacturer. Its value comes from building demand for its brands, then using manufacturing partners and retail channels to get those products to consumers. That gives it a place near the top of the footwear value chain, where brand identity and product design matter as much as the shoes themselves.
Deckers Outdoor makes and sells footwear and a small amount of related apparel and accessories under brands like UGG, HOKA, Teva, Sanuk, and Koolaburra. Its products range from casual boots and slippers to running shoes and outdoor sandals, so the company serves both lifestyle shoppers and performance athletes. It mainly sells through two channels: wholesale, where it ships products to other retailers, and direct-to-consumer, where it sells through its own stores and websites.
The company makes money by designing, marketing, and selling branded shoes and related products. It does not depend on a single product line, but on a portfolio of brands that each appeal to a different type of customer. UGG is known for comfort and casual wear, while HOKA is built around performance running and athletic footwear.
What makes Deckers different is that it is a brand-led footwear company rather than a broad apparel seller or a pure manufacturer. Its value comes from building demand for its brands, then using manufacturing partners and retail channels to get those products to consumers. That gives it a place near the top of the footwear value chain, where brand identity and product design matter as much as the shoes themselves.
Record year: Deckers said fiscal 2026 was another record year, with revenue up 10% to $5.47 billion and EPS up 11% to $7.02, driven by strong full-price selling at both HOKA and UGG.
Brand momentum: HOKA had its largest quarter ever, while UGG delivered another record year as both brands kept gaining share and broadening their product lines.
Margin strength: Fourth-quarter gross margin improved to 57.6% even with tariff pressure, helped by full-price sell-through, lower freight costs and favorable currency.
FY27 outlook: Management guided to high-single-digit revenue growth, EPS of $7.30 to $7.45, and said gross margin should ease to about 56.5% because of tariffs, freight and higher input costs.
Long-term plan: Deckers introduced a fiscal 2030 framework for high-single-digit company revenue growth, low-double-digit HOKA growth, mid-single-digit UGG growth and low-double-digit EPS growth in fiscal 2028 to 2030.
Capital returns: The board approved another share repurchase authorization, and management said it expects to repurchase at least 80% of free cash flow in fiscal 2027.
