Upstart Holdings Inc
NASDAQ:UPST
Upstart Holdings Inc
Goodwill
Upstart Holdings Inc
Goodwill Peer Comparison
Competitors Analysis
Latest Figures & CAGR of Competitors
| Company | Goodwill | CAGR 3Y | CAGR 5Y | CAGR 10Y | ||
|---|---|---|---|---|---|---|
|
Upstart Holdings Inc
NASDAQ:UPST
|
Goodwill
$67.1m
|
CAGR 3-Years
0%
|
CAGR 5-Years
N/A
|
CAGR 10-Years
N/A
|
|
|
Synchrony Financial
NYSE:SYF
|
Goodwill
$1.4B
|
CAGR 3-Years
7%
|
CAGR 5-Years
5%
|
CAGR 10-Years
4%
|
|
|
Discover Financial Services
NYSE:DFS
|
Goodwill
$255m
|
CAGR 3-Years
0%
|
CAGR 5-Years
0%
|
CAGR 10-Years
0%
|
|
|
American Express Co
NYSE:AXP
|
Goodwill
N/A
|
CAGR 3-Years
N/A
|
CAGR 5-Years
N/A
|
CAGR 10-Years
N/A
|
|
|
Capital One Financial Corp
NYSE:COF
|
Goodwill
$28.5B
|
CAGR 3-Years
24%
|
CAGR 5-Years
14%
|
CAGR 10-Years
7%
|
|
|
SoFi Technologies Inc
NASDAQ:SOFI
|
Goodwill
$1.4B
|
CAGR 3-Years
-5%
|
CAGR 5-Years
N/A
|
CAGR 10-Years
N/A
|
|
Upstart Holdings Inc
Glance View
Upstart Holdings Inc. is a company that has positioned itself at the intersection of artificial intelligence and consumer finance, reshaping how personal lending is traditionally approached. Founded in 2012 by former Google executive Dave Girouard, along with Anna Counselman and Paul Gu, Upstart embarked on a mission to transform the lending process through technology-driven efficiencies. The firm employs complex AI algorithms to underwrite consumer loans, diverging from the traditional FICO score-focused evaluations. This AI-based model considers a broader spectrum of data points – such as education, employment history, and other personal data – to assess a borrower’s creditworthiness. As a result, Upstart aims to expand access to affordable credit for more borrowers, positioning itself as an innovative alternative in the competitive fintech landscape. The company's primary revenue streams are derived from the fees it earns for arranging loans for its bank and credit union partners, as well as platform fees paid by these financial institutions to leverage Upstart's sophisticated AI models. Upstart does not retain the credit risk of these loans but instead facilitates the lending process, acting as a technological intermediary. This model allows partner banks to lower default rates and offer more competitive interest rates, benefiting borrowers and lenders alike while enabling Upstart to grow its footprint without assuming direct financial liability. By advancing its AI capabilities and continuously expanding its partner network, Upstart seeks to solidify its role in the digital lending ecosystem, harnessing innovation to drive more inclusive access to credit.
See Also
What is Upstart Holdings Inc's Goodwill?
Goodwill
67.1m
USD
Based on the financial report for Dec 31, 2025, Upstart Holdings Inc's Goodwill amounts to 67.1m USD.
What is Upstart Holdings Inc's Goodwill growth rate?
Goodwill CAGR 3Y
0%
Over the last year, the Goodwill growth was 0%.