GoPro Inc
NASDAQ:GPRO
GoPro Inc
GoPro, Inc. engages in manufacturing and selling camera and camera accessories. The company is headquartered in San Mateo, California and currently employs 766 full-time employees. The company went IPO on 2014-06-26. The firm offers a family of cameras, including its cloud connected HERO10 Black, HERO9 Black, HERO8 Black and MAX cameras. Its HERO10 Black camera offers 5,300 pixels (5.3K) video at 60 frames per second, HERO9 Black camera offers 5K video at 30 frames per second, and HERO8 Black camera can shoot video in 4K at 60 frames per second. Its MAX captures video in 360-degrees at 6K resolution and stitches to 5.6K. The company offers a range of mounts and accessories, either bundled with a camera or sold separately. The company also offers offer mobile and Web applications that provide a complete media workflow for archiving, editing, multi-clip story creation and sharing content on the fly. Its GoPro subscription service offers a range of benefits, including a camera protection plan and a platform that enables subscribers to easily access, edit and share content. The company also offers lifestyle gear, such as bags, t-shirts and other soft goods.
GoPro, Inc. engages in manufacturing and selling camera and camera accessories. The company is headquartered in San Mateo, California and currently employs 766 full-time employees. The company went IPO on 2014-06-26. The firm offers a family of cameras, including its cloud connected HERO10 Black, HERO9 Black, HERO8 Black and MAX cameras. Its HERO10 Black camera offers 5,300 pixels (5.3K) video at 60 frames per second, HERO9 Black camera offers 5K video at 30 frames per second, and HERO8 Black camera can shoot video in 4K at 60 frames per second. Its MAX captures video in 360-degrees at 6K resolution and stitches to 5.6K. The company offers a range of mounts and accessories, either bundled with a camera or sold separately. The company also offers offer mobile and Web applications that provide a complete media workflow for archiving, editing, multi-clip story creation and sharing content on the fly. Its GoPro subscription service offers a range of benefits, including a camera protection plan and a platform that enables subscribers to easily access, edit and share content. The company also offers lifestyle gear, such as bags, t-shirts and other soft goods.
Revenue miss: Q4 revenue was $202 million vs. guidance of $220 million (+/- $5M), but management expects 2026 revenue to grow ~20% to $750–$800 million.
Profit progress: Q4 generated positive adjusted EBITDA of $1 million and fiscal 2025 adjusted EBITDA improved to negative $29 million (from negative $72 million in 2024).
Cost cuts and cash: Operating expenses fell $93 million to $261 million in 2025; cash flow from operations improved by $104 million year‑over‑year and was positive $16 million in Q4.
Product catalyst: Management previewed a new GP3 processor and GP3‑based cameras launching in Q2, claiming materially better run times, thermal and low‑light performance.
New revenue streams: AI content licensing program is live (revenue to be recognized in Q1) with over 500,000 hours submitted so far and first subscriber payouts planned later this year.
Key headwinds: Management expects memory price increases will hit gross margin by ~500 basis points and flagged tariff, memory availability and macro uncertainty as risks to 2026.
