Reliance Global Group Inc

NASDAQ:EZRA

Reliance Global Group is an insurance brokerage and agency business. It sells property and casualty coverage, employee benefits, and other insurance products through independent agents and related distribution channels. The company mainly serves small and mid-sized businesses and individual customers who need help shopping for policies and getting them placed with insurers. The company makes money by earning commissions and fees when it places insurance policies, renews coverage, and supports related client service work. It also uses insurance technology tools to help agents compare options, manage customer data, and handle parts of the sales process more efficiently. That makes it less like a traditional insurer that takes on underwriting risk and more like a middleman that connects clients with carriers. Its role in the market is to sit between insurance buyers and insurance companies, helping match customers with coverage while keeping the customer relationship. That business model can be attractive because it is tied to policy placement and renewals rather than paying claims itself, and because technology can help it scale its agency network and improve how it serves smaller clients.