Viant Technology Inc
NASDAQ:DSP
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Viant Technology Inc
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Viant Technology Inc
Viant Technology helps advertisers buy digital ads with software. Its main product is a demand-side platform, which lets brands and agencies plan, target, and bid for ad inventory across connected TV, mobile, desktop, and other digital channels. The company sits on the buying side of the ad market, helping customers reach specific audiences and manage campaigns in one place. Viant makes money mainly by charging for access to its advertising platform and for the ad transactions that flow through it. Its customers are mostly advertisers, ad agencies, and media buyers that want to run data-driven campaigns. Because digital ad buying is complicated and fragmented, Viant’s job is to simplify the process and help customers spend ad budgets more efficiently. What sets Viant apart is its focus on identity-based advertising and connected TV. It uses audience data and cross-device targeting to help buyers reach the same household or person across different screens. That makes Viant less like a media owner and more like a specialized trading tool for advertisers that want control, targeting, and measurement in digital ad campaigns.
Viant Technology helps advertisers buy digital ads with software. Its main product is a demand-side platform, which lets brands and agencies plan, target, and bid for ad inventory across connected TV, mobile, desktop, and other digital channels. The company sits on the buying side of the ad market, helping customers reach specific audiences and manage campaigns in one place.
Viant makes money mainly by charging for access to its advertising platform and for the ad transactions that flow through it. Its customers are mostly advertisers, ad agencies, and media buyers that want to run data-driven campaigns. Because digital ad buying is complicated and fragmented, Viant’s job is to simplify the process and help customers spend ad budgets more efficiently.
What sets Viant apart is its focus on identity-based advertising and connected TV. It uses audience data and cross-device targeting to help buyers reach the same household or person across different screens. That makes Viant less like a media owner and more like a specialized trading tool for advertisers that want control, targeting, and measurement in digital ad campaigns.
Record quarter: Viant said Q1 was a record across key metrics, with revenue up 25% year over year to $88.5 million and adjusted EBITDA up 81% to $9.8 million.
CTV strength: Connected TV remained the main growth engine, with CTV spend above 50% of total platform spend and CTV contribution ex-TAC growing well over 40% year over year for the third straight year.
Pipeline building: Management said the company is in the largest RFP pipeline in its history, with wins, test budgets and longer-term 2027 opportunities all moving through the funnel.
AI and data: Viant highlighted early adoption of Outcomes, its autonomous AI buying product, and said TVision will add attention-based measurement and bidding signals to the platform.
Outlook raised: Q2 guidance calls for revenue of $98.5 million to $101.5 million and adjusted EBITDA of $13 million to $14 million, with management expecting record Q2 performance and continued acceleration through 2026.
