Husqvarna AB
F:HRZ
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Husqvarna AB
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Husqvarna AB
Husqvarna AB makes outdoor power equipment for yards, parks, and forests. Its products include chainsaws, lawn mowers, robotic lawn mowers, trimmers, hedge trimmers, and related battery systems and accessories. It sells these tools to homeowners, professional landscapers, tree care crews, municipalities, and forestry customers, mainly through dealers, retailers, and service partners. The company earns money by selling equipment, replacement parts, batteries, and attachments, and by supporting those products through its dealer and service network. That service side matters because many of its products are used hard and need upkeep, repairs, and regular replacement of wear parts. Husqvarna’s business is tied to the outdoor equipment market, where customers often buy a tool once and then keep coming back for blades, chains, batteries, and maintenance items. What sets Husqvarna apart is that it sits in both the consumer lawn-care market and the professional forestry and grounds-care market. It is especially known for chainsaws and robotic mowers, two areas where product design, battery technology, and dealer support matter a lot. That mix gives the company a broad customer base and makes it more than just a mower brand; it is a full-line supplier for people who cut, trim, clear, and maintain outdoor spaces.
Husqvarna AB makes outdoor power equipment for yards, parks, and forests. Its products include chainsaws, lawn mowers, robotic lawn mowers, trimmers, hedge trimmers, and related battery systems and accessories. It sells these tools to homeowners, professional landscapers, tree care crews, municipalities, and forestry customers, mainly through dealers, retailers, and service partners.
The company earns money by selling equipment, replacement parts, batteries, and attachments, and by supporting those products through its dealer and service network. That service side matters because many of its products are used hard and need upkeep, repairs, and regular replacement of wear parts. Husqvarna’s business is tied to the outdoor equipment market, where customers often buy a tool once and then keep coming back for blades, chains, batteries, and maintenance items.
What sets Husqvarna apart is that it sits in both the consumer lawn-care market and the professional forestry and grounds-care market. It is especially known for chainsaws and robotic mowers, two areas where product design, battery technology, and dealer support matter a lot. That mix gives the company a broad customer base and makes it more than just a mower brand; it is a full-line supplier for people who cut, trim, clear, and maintain outdoor spaces.
CEO Transition: CEO Pavel Hajman announced he will step down by year-end to enable a new leader to guide Husqvarna through its next strategy cycle.
Robotics Growth: Robotic mower sales surged 16% in Q1, with boundary wire-free models now making up more than half of residential robotic sales.
Profitability Pressure: Group EBIT declined by SEK 400 million to SEK 1.6 billion, mainly due to currency effects, lower prices, and weak North American performance.
Cost Savings: Cost-saving programs delivered SEK 210 million in Q1 and are on track to deliver an additional SEK 400 million in savings for the year.
Tariff Impact: New tariffs are expected to have a net negative impact of SEK 300–500 million on EBIT in 2025, even after price increases and other mitigation efforts.
Cash Flow & Debt: Cash flow improved by SEK 400 million, and net debt was reduced by SEK 4 billion to SEK 13.7 billion year-on-year.
Market Divergence: European markets are relatively stable with some growth, while North America continues to be weak across all divisions.
