Sprinklr Inc
F:9EI
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Sprinklr Inc
F:9EI
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Sprinklr Inc
Sprinklr sells software that helps large companies manage how they talk to customers across digital channels. Its main product is a cloud platform for customer experience management, which brings together social media publishing, customer service, marketing, research, and advertising in one system. Customers use it to monitor public conversations, answer complaints, run campaigns, and keep a single record of customer interactions. The company mainly serves big brands and other large organizations that deal with lots of customer messages and online activity. It makes money mostly through software subscriptions, with customers paying for access to the platform and related services such as implementation and support. That gives Sprinklr a recurring-revenue model tied to how deeply a customer uses the system. What makes Sprinklr different is that it sits between many separate tools companies would otherwise buy for social listening, contact centers, marketing, and analytics. Instead of managing those functions in silos, customers use Sprinklr as a common layer for front-office communication and customer care. That role makes it more of an enterprise workflow platform than a simple social media tool.
Sprinklr sells software that helps large companies manage how they talk to customers across digital channels. Its main product is a cloud platform for customer experience management, which brings together social media publishing, customer service, marketing, research, and advertising in one system. Customers use it to monitor public conversations, answer complaints, run campaigns, and keep a single record of customer interactions.
The company mainly serves big brands and other large organizations that deal with lots of customer messages and online activity. It makes money mostly through software subscriptions, with customers paying for access to the platform and related services such as implementation and support. That gives Sprinklr a recurring-revenue model tied to how deeply a customer uses the system.
What makes Sprinklr different is that it sits between many separate tools companies would otherwise buy for social listening, contact centers, marketing, and analytics. Instead of managing those functions in silos, customers use Sprinklr as a common layer for front-office communication and customer care. That role makes it more of an enterprise workflow platform than a simple social media tool.
Beat and raise: Sprinklr said Q1 came ahead of expectations, with revenue of $219.5 million, better renewals, and a raised full-year subscription revenue outlook.
AI traction: Management emphasized stronger demand for AI-native products, including 47% year-over-year ARR growth in AI SKUs and more than 180 AI projects underway.
Big win: The company signed its largest software deal ever in Q1, a multiyear platform agreement that helped push total RPO above $1 billion.
Margin pressure: Full-year operating income guidance was lowered to reflect higher cloud and data costs, continued AI investment, and lower services revenue in the near term.
Macro headwind: Management called out pressure in the Middle East, saying several deals slipped and some customer infrastructure had to be moved, though the pipeline there remains healthy.
Transformation theme: Rory Read framed the company’s work as a multiyear transition toward an “acceleration” phase in FY '28, with improving renewals and customer engagement as early signs of progress.
