Matas A/S
F:1MTA
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Matas A/S
F:1MTA
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Matas A/S
Matas A/S is a Danish retail company that sells beauty, personal care, and health products. Its stores and online shop offer cosmetics, skincare, hair care, fragrances, vitamins, over-the-counter medicine, and related household items. It serves everyday consumers who want a convenient place to buy branded products, plus advice from staff on skin, hair, and wellness products. The company makes money mainly by selling goods it buys from brand owners and wholesalers, then resells through its own retail channels. That gives Matas a classic retail model: it earns a margin on each product sale and also benefits when customers return for repeat purchases of routine items like shampoo, makeup, and supplements. In some categories, it also earns from its own private-label products, which can offer better control over pricing and profit. What makes Matas distinctive is its role as a specialist health-and-beauty retailer rather than a general department store. It sits close to the customer at the point of purchase and helps shoppers compare brands in categories where advice and trust matter. That mix of stores, e-commerce, and personal guidance gives it a stronger position in everyday consumer spending than a simple low-price seller.
Matas A/S is a Danish retail company that sells beauty, personal care, and health products. Its stores and online shop offer cosmetics, skincare, hair care, fragrances, vitamins, over-the-counter medicine, and related household items. It serves everyday consumers who want a convenient place to buy branded products, plus advice from staff on skin, hair, and wellness products.
The company makes money mainly by selling goods it buys from brand owners and wholesalers, then resells through its own retail channels. That gives Matas a classic retail model: it earns a margin on each product sale and also benefits when customers return for repeat purchases of routine items like shampoo, makeup, and supplements. In some categories, it also earns from its own private-label products, which can offer better control over pricing and profit.
What makes Matas distinctive is its role as a specialist health-and-beauty retailer rather than a general department store. It sits close to the customer at the point of purchase and helps shoppers compare brands in categories where advice and trust matter. That mix of stores, e-commerce, and personal guidance gives it a stronger position in everyday consumer spending than a simple low-price seller.
Record Matas Sales: Matas delivered record sales in Q3, with stand-alone growth of 4.8%, while overall group growth was 1.8% currency-neutral (3.1% reported).
KICKS Under Pressure: KICKS experienced a sales decline of 3.8% (3.2% excluding Skincity), attributed to challenging high-end market conditions and aggressive competitor pricing.
Gross Margin Mixed: Group gross margin was slightly below last year, with Matas margins down due to product mix and timing, while KICKS margins improved year-on-year when adjusted for FX.
Cost Discipline: Operating costs declined 0.5% year-on-year despite sales growth, reflecting strong cost control and lower salary costs.
Guidance Maintained: Management reaffirmed full-year guidance of 3–4% sales growth and 14–14.5% EBITDA margin.
Acceleration Plans: Matas Group is accelerating its strategy, particularly in KICKS, focusing on broader product assortment, pricing discipline, and store productivity.
Online Momentum: Online sales grew 10% in Matas and 2.5% in KICKS; group e-commerce growth was 5%.
Inventory and Cash Flow: Inventories were reduced by almost DKK 300 million during the quarter; free cash flow was around DKK 400 million.